Flak is a small independent family business that was founded in a unique location, a house cut off from the world, on the banks of a river. The father, motivated by the soothing atmosphere, decides to relaunch his former activity as a producer and publisher. Wishing to turn it into a family label, he calls upon his son, who draws his inspiration from the surrounding nature, to design the logo and the clothing line. It is in this timeless setting that the family shares its favorites by organizing concerts, exhibitions, and dinner-debates, always under the watchful eye of the true master of the place, the Kingfisher.